Privacy Policy

At ASHK, we believe love is honest, and honesty begins with how we treat your personal information. This Privacy Policy explains what we collect, why we collect it, and the rights you have under UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please note: ASHK is a physical store based at Westfield London. Our website exists to share who we are and to welcome you into our shop. We do not sell products online.

Who we are

For the purposes of data protection law, the data controller is ASHK, trading as ASHK, of Shepherd's Bush, London W12. If you have any questions about this policy or your personal information, please contact us at info@ashkmeanslove.com.

The information we collect

We only collect information that helps us serve you well. Depending on how you interact with us, this may include:

  • Contact details you provide, such as your name, email address and telephone number, when you enquire about a product, reserve an item, or contact us.

  • Mailing list details, such as your name and email address, if you choose to subscribe to our updates.

  • Message content, such as the information you include in an enquiry or a message to us.

  • Technical and usage data, such as your IP address, browser type and how you use our website, collected through cookies and similar technologies (see our Cookie Policy).

We do not take payments through our website, so we do not collect card or payment details online. In-store purchases are handled securely at our counter.

How we use your information

We use your personal information to:

  • Respond to your enquiries and help you plan your visit or reserve a product.

  • Send you updates, news and offers, where you have asked to hear from us.

  • Understand how our website is used, so we can improve it.

  • Meet our legal and regulatory obligations.

Our lawful bases

Under UK GDPR, we rely on the following lawful bases for processing your information:

  • Consent, for example when you subscribe to our mailing list. You may withdraw your consent at any time.

  • Legitimate interests, for example to respond to your enquiries and to keep our website secure, provided your rights do not override those interests.

  • Legal obligation, where we are required to process information to comply with the law.

Marketing and your choices

If you have subscribed to our updates, we will only contact you in the ways you have agreed to. Every marketing email includes a simple way to unsubscribe, and you can ask us to stop at any time by emailing info@ashkmeanslove.com.

Sharing your information

We do not sell your personal information, and we never will. We may share it only with trusted service providers who help us operate, such as our website host or email platform, and only where they are bound to protect it. We may also disclose information where required by law.

Keeping your information secure

We take appropriate technical and organisational measures to protect your personal information against loss, misuse and unauthorised access. While no method of transmission over the internet is completely secure, we work hard to safeguard your data.

How long we keep your information

We keep personal information only for as long as necessary for the purposes described above, or as required by law. When it is no longer needed, we securely delete or anonymise it.

Your rights

Under UK data protection law, you have the right to:

  • Access the personal information we hold about you.

  • Ask us to correct inaccurate or incomplete information.

  • Ask us to erase your information in certain circumstances.

  • Object to or restrict our processing in certain circumstances.

  • Withdraw consent where we rely on it.

  • Data portability, where applicable.

To exercise any of these rights, please contact us at info@ashkmeanslove.com. You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority, at ico.org.uk.

Children's privacy

Our website is intended for adults. We do not knowingly collect personal information from children.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised date.

Contact us

If you have any questions about this Privacy Policy or how we handle your information, please contact at info@ashkmeanslove.com or write to us at 85 Great Portland Street W1W 7LT

This policy is provided as a template and should be reviewed by a qualified legal adviser, and completed with your business details, before publication.